top of page
Image by Ardian Lumi
Artboard 39.png

Salsa in the Streets

Skills

COMPETITION
EVENT MARKETING
ILLUSTRATION
PRINT

Programs

ILLUSTRATOR
PHOTOSHOP

Awards

AMERICAN ADVERTISING AWARDS:
STUDENT GOLD ADDY
FINALIST BEST IN SHOW

 

Note

CHECK OUT YOUR LOCAL DANCE SCENE! SUPPORT THESE ARTISTS, LEARN A NEW SKILL AND HAVE A GREAT TIME, YOU WONT REGRET IT.
 

Description

Salsa in the Streets was driven by an intense love for dance, community, and a profound connection to my heritage. Fueled by the vibrant spirit of my Puerto Rican background, I delved deep into research, immersing myself in the design elements that defined Puerto (and Nuyo) Rican aesthetics from the 1950s to the 1980s.
 

During this transformative era, Boricua artists and designers rallied behind their communities, advocating for improved education, representation, and fair treatment within American society. They wove their artistic prowess into the fabric of community events like Navidad Concerts, Theatre Productions, and Salsa Nights. From the inception of Taller Boricua, El Museo del Barrio, Generación del Cincuenta, DIVEDCO, and numerous other organizations, their remarkable legacy resonates to this very day.
 

Inspired by the creative spirits of these luminaries, I embarked on a journey that converged the artistry of three influential artists, resulting in a series of vibrant posters that breathed life into the local dance scenes of Gainesville and Tampa, Florida. This initial spark blossomed into a comprehensive design system encompassing Instagram stories, posts, Facebook banners, and T-shirt designs. To this day, these visuals attract hundreds of enthusiasts each week to these events.
 

The culmination of my efforts led me to submit this project to the 2022 American Advertising Awards. The recognition I received surpassed my wildest dreams, as I was honored with a Student Gold ADDY Award and stood proudly as a student Best in Show finalist. These accolades validated the passion and dedication I poured into this project and into my community.
 

Salsa in the Streets stands as a testament to the enduring power of dance, the resilience of community, and the transformative impact of art. With every beat and every step, I pay homage to the rich cultural heritage of Puerto Rico, and I invite you to join me on this exhilarating journey where rhythm, unity, and artistic expression converge.

Salsa Posters
Tees