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Upsoul

Skills

BRANDING
SIGNAGE

Programs

ILLUSTRATOR
PHOTOSHOP

Deliverables

COLOR PALETTE
MOOD BOARD
LOGO SYSTEM
SIGNAGE SYSTEM

Description

Upsoul is a cherished and nurturing community of passionate holistic healers dedicated to providing unwavering support and nourishment to individuals seeking inner balance and holistic wellness. Through transformative practices such as massage therapy, Reiki healing, life coaching, breathwork, and meditation, Upsoul offers a sanctuary where individuals can embark on a profound journey of self-discovery, restoration, and growth. 
 

With a commitment to accessibility, Upsoul provides a variety of options, including in-person and online private sessions, classes, workshops, and training opportunities on a weekly basis. This ensures that their uplifting wisdom and transformative practices can reach a wider audience. Stepping into Upsoul, individuals are greeted by an atmosphere of tranquility, safety, and enchantment, guided by diligent and skilled healers who facilitate relaxation and profound healing experiences. 
 

Upsoul's visual branding captures its essence with careful consideration of Reiki principles and natural healing. Meticulously selected colors, symbols, and typefaces evoke a sense of welcoming stability while emanating an expansive and luxurious aura. As a  Brand Designer, I had the privilege of collaborating with Kat Araujo, the  CEO and Founder of Afternoon Culture, in crafting Upsoul's transformative brand identity. 
 

Upsoul stands as a testament to the enduring power of holistic healing, providing a haven where individuals can embark on a transformative journey toward self-discovery, restoration, and personal growth. With each touch, energy exchange, and thoughtfully crafted element, Upsoul invites individuals into a realm of serenity and magic where the transformative power of holistic healing flourishes.

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