top of page
jonathan-borba-5Goau2kMWXQ-unsplash.jpg
FLRRISH_Logos_V4_PrimaryWhite.png

FLRRiSH

Skills

BRANDING
PRINT
SOCIAL MEDIA
WEB

Programs

ILLUSTRATOR
PHOTOSHOP
INDESIGN

Deliverables

COLOR PALETTE
MOOD BOARD
LOGO SYSTEM
SOCIAL MEDIA 
WEBSITE

Description

FLRRiSH was founded by Jodi Klaristenfeld, a mother who experienced a life-altering event when her beautiful daughter Jenna was born prematurely at 28 weeks due to HELLP Syndrome, a form of Preeclampsia. This profound experience led Jodi to realize the scarcity of support and guidance available to parents of preemies during such a critical period of their lives. Motivated to make a difference, Jodi established FLRRiSH with the aim of empowering, educating, and encouraging families in the Neonatal Intensive Care Unit (NICU) while providing them with valuable knowledge about hospital processes. Jodi's expertise has earned her recognition through published professional articles and speaking opportunities at conferences. Currently, she is actively working on forging partnerships with hospitals in New York to further expand the impact of FLRRiSH.
 

To capture the essence of the brand, the client sought a brand identity that exudes both luxury and warmth. A soft color palette and an elegant yet simple logo were carefully crafted to convey this desired aesthetic. As a Designer working under the expert guidance of Kat Araujo, CEO and Founder of Afternoon Culture, I had the privilege of contributing to FLRRiSH's visual identity. This encompassed creating the color palette, logo system, and print and digital collateral. Additionally, I was involved in the development of the brand's website, ensuring a cohesive and engaging online presence.
 

FLRRiSH stands as a testament to the enduring resilience of preemie parents and the need for a supportive community during their journey. It is a brand that solemnly acknowledges the challenges faced by families in the NICU while inspiring them with a sense of hope and encouragement. Through FLRRiSH, Jodi and her team are dedicated to providing unwavering support, guidance, and reassurance, ensuring that no family feels alone on their path to navigating the complexities of the NICU.

Artboard 1.png
Artboard 2.png
Artboard 3.png
Artboard 4.png
Artboard 4 copy 2.png
Artboard 4 copy 4.png
Artboard 1 copy (1).png
Artboard 2 copy.png
bottom of page