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Onyx & Wonder

Skills

BRANDING
PACKAGING
SOCIAL MEDIA

Programs

ILLUSTRATOR
PHOTOSHOP
AIRTABLE

Deliverables

COLOR PALETTE
MOOD BOARD
LOGO SYSTEM
PACKAGING SYSTEM - BOXES & LABELS
SOCIAL MEDIA 

Description

Onyx & Wonder is a distinguished skin and wellness brand meticulously crafted to cater to the discerning needs of conscious black women who prioritize both sustainability and their well-being. With a deep understanding that easy access to suitable products may be limited or confusing in the current market, Onyx & Wonder offers a curated selection of plant-based beauty products that harmonize with the unique needs of its target audience.
 

The visionary behind Onyx & Wonder is a remarkable individual—an ER doctor, devoted mother, and staunch advocate for accessible health and beauty solutions. To truly capture the essence of this brand, it was essential to seamlessly integrate the visual branding and information across a variety of mediums, including print and digital platforms.
 

Imbued with a desire to evoke an earthy, natural, and luxurious ambiance while still maintaining an air of elegance and minimalism, the creative direction for Onyx & Wonder took shape. The resulting design exudes simplicity yet leaves a profound impact, allowing the brand's core values of authenticity, sustainability, quality, and joy to radiate through

every aspect.
 

In my capacity as a Junior Designer, I had the privilege of working under the expert guidance of Kat Araujo, the esteemed CEO and Founder of Afternoon Culture. Together, we meticulously crafted the visual identity of Onyx & Wonder, ensuring it truly embodies the brand's essence and resonates with its target audience.
 

Onyx & Wonder stands as a testament to the intersection of beauty, wellness, and conscious living, offering a sanctuary for black women to discover and embrace products that harmonize with their values and enhance their natural beauty. With every carefully formulated creation, Onyx & Wonder invites individuals to embark on a transformative journey toward holistic well-being and an unwavering commitment to sustainability.

Onyx & Wonder
Onyx & Wonder
Supreme Creme
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Social Media
O&W
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