Salsa in the Streets
Salsa in the Streets emerged from my passion for dance, community, and a deep connection to my Puerto Rican heritage. Drawing inspiration from the vibrant aesthetics of Puerto Rican culture from the 1950s to the 1980s, I conducted in-depth research to honor the legacy of Boricua artists who empowered their communities through art.
Guided by these creative pioneers, I developed a series of dynamic posters that energized dance scenes in Gainesville and Tampa, Florida. This project expanded into a comprehensive design system, featuring social media content and T-shirt designs, attracting hundreds of attendees to weekly events.
Service
Illustration, Print, Advertising
Client
Florida Salsa Scene
Year
2022
Awards
Student Gold ADDY Award and Best in Show finalist
My efforts were recognized at the 2022 American Advertising Awards, where I received a Student Gold ADDY Award and was named a Best in Show finalist.
Salsa in the Streets celebrates the power of dance, community resilience, and the transformative impact of art, paying homage to Puerto Rico’s rich cultural heritage.
